NOTHING TO WEAR is an online shop committed to taking the leg work out of searching for the latest women's fashion. They achieve this by providing a hub or "online bullseye" for the latest affordable femme fashion finds & trends to inspire. Based in Australia, the company is focusing purely on domestic orders, meaning customers will receive their order within a matter of days not weeks. The easy to navigate site provides all the positive aspects of online shopping while solving all the negatives, making NTW a true player in the world of online fashion.
As a self-confessed shopping addict, NTW Founder Keisha Dessaix was constantly finding ways of getting her fix, whether from retail shops, online stores, markets or dimly lit alleyways. However, she, like many others, experienced the pressure of retail shops’ increasing prices for the “latest” trends and brands, and the frustration of buying something only to have it go on sale a week later. Unfortunately, online shopping, while more affordable, posed its own set of problems. One of which was that popular sites would have you sort through pages of bad fashion for hours just to find one piece, only to have a dozen or more other people bidding on it and missing out after spending a week of watching it down to the very last minute. Another problem that arose, was that the sites that did stock awesome style & fashion pieces all in the one place, were usually from the US or UK, which would involve long shipping times and fees, and that awful feeling of hoping it will show up before the weekend and it just not happening.
Like many great ideas, the concept for this website came to Keisha while she was in the shower. She explained "It was a couple of months ago that I was thinking to myself about the constant battle most girls have in common of always having “nothing to wear” (when really we have a wardrobe bursting at the seams). That, combined with how many girlfriends I had, also suffering from this contagious nothing to wear syndrome, who always wanted to borrow all the amazing clothes I had been stuffing in this chubby wardrobe of mine. Finally, a light bulb moment went off – what if I share these fashion finds on a wider scale & we could all live happily ever after? Boom, NOTHING TO WEAR (NTW) was born”.
NTW prides itself on carefully hand selecting pieces that are intriguing and will inspire all trendsetters and lovers with the thirst to make a statement of killer style and personality. The company believes that style doesn’t have to mean an expensive price tag with Keisha stating, "what counts is that it's gorgeous and the way it makes our customers feel when they wear it. It's all about evoking that ultimate buzz from wearing an absolutely stunning outfit that they love".
NTW carries a wide range of affordable brands, including new and exciting pieces from the NOTHING TO WEAR trademark. This allows them to stay true to the mission of the site as they do not place a huge emphasis on the brands of the clothing, rather they share looks and fashion items that keep true to the statement of style not “labels”.
Since launching, NOTHING TO WEAR has already seen success and plans on growing and developing for a big, bright future.
So what are you waiting for ladies? Begin your browsing here and remember to keep up with the latest news on their FB page or just lurk regularly for style inspiration. And for the guys reading this. Keisha says they are “free to earn some major brownie points – get online & order something amazing for your GF”!